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Transcript/ScriptSuper Bowl Preview ((TV))
HEADLINE: Americans Get Ready for Super Bowl: A National Party
TEASER: Celebration of American football, entertainment, marketing
PUBLISHED AT: 02/11/2021 at 506pm
BYLINE: Mike O’Sullivan
CONTRIBUTOR:
DATELINE: Los Angeles
VIDEOGRAPHER: Roy Kim, Mike O’Sullivan
SCRIPT EDITORS: AP, MAS
VIDEO SOURCE (S): VOA, AP, Reuters
PLATFORMS (mark with X): WEB __ TV _x_ RADIO __
TRT: 2:48
VID APPROVED BY: Jepsen
TYPE: TV
EDITOR NOTES:))
((INTRODUCTION))
[[Americans are getting ready for the Super Bowl on Sunday. It’s the final season matchup of the U.S. National Football League and a national celebration. Mike O’Sullivan reports from Los Angeles, where the Los Angeles Rams will face the Cincinnati Bengals in a game that is both a sports event and entertainment gala.]]
((Mandatory courtesy: NFL Media))
((NARRATOR))
The teams are warming up,
((CREDIT: KABC Los Angeles))
...and SoFi Stadium, which opened just a year and a half ago in the Inglewood neighborhood,
...will welcome 70,000 fans of American football.
Officials say spectators must meet COVID vaccination and testing requirements and wear masks.
Outdoor venues are getting ready for Super Bowl parties, also with tight restrictions.
Tens of millions will be watching from home on television.
A sports expert at a nearby university says whether people are sports fans or not, they are waiting for the Super Bowl.
((FOR RADIO: “Jeff Fellenzer teaches sports and business at the University of Southern California’s Annenberg School for Communication and Journalism.”))
((Jeff Fellenzer, USC Annenberg School for Communication and Journalism))
“In the United States, it’s practically a national holiday. It’s just become a great celebration not just of football, but now of entertainment.”
((MANDATORY CREDITS: PEPSI/“Rap God”/UMG))
Eminem, Snoop Dogg, Dr. Dre, Mary J. Blige and Kendrick Lamar will perform during the game’s half-time show.
But that is not all that people wait for.
((FOR RADIO: “… says Fellenzer.”))
((Jeff Fellenzer, USC Annenberg School for Communication and Journalism))
“Besides the game, which you may not care at all about the teams involved, but you care a lot about the commercials.”
(( CREDIT: Budweiser))
((FOR TV)): Creative ads that rival Hollywood productions, says an advertising expert.
((FOR RADIO)): “Creative ads that rival Hollywood productions, says Robert Kolt, a professor of advertising and public relations at Michigan State University.”
((Robert Kolt, Michigan State University Professor Advertising and Public Relations)) ((AP, with additional on-screen credit: Michigan State University))
((Mandatory courtesy: Michigan State University))
“Super Bowl Sunday to the advertising industry is like Oscar night is to the movie industry. It’s the biggest night of the year. We actually see the best commercials from the advertising industry on Super Bowl Sunday.”
((Mandatory courtesy: Frito-Lay))
And the most expensive, airing on the most viewed program on American television.
((FOR RADIO: “Jeanine Poggi is an editor at Advertising Age.”))
((Jeanine Poggi, Advertising Age Editor)) ((AP))
“This year, the cost for 30 seconds of air-time in the Super Bowl can cost as much as 7 million dollars.”
((NARRATOR))
Those commercials, including production and broadcast fees, can cost more than some full-length movies.
((FOR RADIO: “Michigan State University’s Robert Kolt.”))
((Mandatory courtesy: Michigan State University))
((Robert Kolt, Michigan State University Advertising and Public Relations))
“If you own the two-minute break, easily with the production you’re topping 25 million dollars.”
There are also millions of dollars to be made in merchandising, keeping customs agents busy weeding out counterfeits.
((Mandatory credit: KABC Los Angeles))
((NARRATOR))
For fans, it’s a celebration, together, with family and friends, and for those who can buy tickets costing thousands of dollars, watching the game in the stadium.
Hosting the Super Bowl is important for Los Angeles, says a sports legend who grew up in the area.
((FOR RADIO: “… tennis star Serena Williams.”))
((Serena Williams, Tennis Star))
“It’s so big for the community. It’s so big for everything, and obviously with the LA Rams in it, it’s just like, how does it happen?”
((Mandatory courtesy: NFL Media))
(((NARRATOR))
The Rams last played in the Super Bowl in 2019, when they lost to the New England Patriots in a game in Atlanta.
The Bengals have not made it to a Super Bowl since the 1980s,
((Mandatory courtesy: NFL Media))
but the drama on the football field is just part of the attraction Super Bowl Sunday. Mike O’Sullivan, VOA News, Los Angeles.
NewsML Media TopicsSport, Lifestyle and Leisure, Environment, Economy, Business and Finance, Arts, Culture, Entertainment and Media
NetworkVOA
Embargo DateFebruary 13, 2022 14:21 EST
BylineMike O’Sullivan
Brand / Language ServiceVoice of America - English
