Super Bowl Preview -- WEB
Metadata
- Super Bowl Preview -- WEB
- February 11, 2022
- Content Type Package
- Language English
- Transcript/Script Super Bowl Preview ((TV)) HEADLINE: Americans Get Ready for Super Bowl: A National Party TEASER: Celebration of American football, entertainment, marketing PUBLISHED AT: 02/11/2021 BYLINE: Mike O’Sullivan CONTRIBUTOR: DATELINE: Los Angeles VIDEOGRAPHER: Roy Kim, Mike O’Sullivan SCRIPT EDITORS: AP, MAS VIDEO SOURCE (S): VOA, AP, Reuters PLATFORMS (mark with X): WEB __ TV _x_ RADIO __ TRT: VID APPROVED BY: TYPE: TV EDITOR NOTES:)) ((INTRODUCTION)) [[Americans are getting ready for the Super Bowl on Sunday. It’s the final season matchup of the U.S. National Football League and a national celebration. Mike O’Sullivan reports from Los Angeles, where the Los Angeles Rams will face the Cincinnati Bengals in a game that is both a sports event and entertainment gala.]] ((SHOW AP SHOT OF RAMS WARMING UP WITH ON-SCREEN CREDIT: NFL MEDIA, AP CLIP OF BENGALS ON FOOTBALL FIELD)) ((Mandatory courtesy: NFL Media)) ((NARRATOR)) The teams are warming up, ((SHOW AP AERIAL SHOT OF SOFI STADIUM)) ((CREDIT: KABC Los Angeles)) ...and SoFi Stadium, which opened just a year and a half ago in the Inglewood neighborhood, ((SHOW AP GROUND SHOT OF SOFI STADIUM)) ...will welcome 70,000 fans of American football. ((SHOW AP SHOT OF LOS ANGELES HEALTH OFFICER AT NEWS CONFERENCE)) Officials say spectators must meet COVID vaccination and testing requirements and wear masks. ((SHOW REUTERS CLIP OF OUTDOOR SUPER BOWL PARTY SITE BEING SET UP)) Outdoor venues are getting ready for Super Bowl parties, also with tight restrictions. ((SHOW AP SHOT OF INSIDE OF SOFI STADIUM WITH SUPER BOWL SIGN)) Tens of millions will be watching from home on television. ((SHOW VOA SHOT OF USC CAMPUS)) A sports expert at a nearby university says whether people are sports fans or not, they are waiting for the Super Bowl. ((FOR RADIO: “Jeff Fellenzer teaches sports and business at the University of Southern California’s Annenberg School for Communication and Journalism.”)) ((Jeff Fellenzer, USC Annenberg School for Communication and Journalism)) “In the United States, it’s practically a national holiday. It’s just become a great celebration not just of football, but now of entertainment.” ((SHOW AP CLIP OF HALFTIME ENTERTAINMENT TRAILER SHOWING EMINEM)) ((MANDATORY CREDITS: PEPSI/“Rap God”/UMG)) Eminem, Snoop Dogg, Dr. Dre, Mary J. Blige and Kendrick Lamar will perform during the game’s half-time show. But that is not all that people wait for. ((FOR RADIO: “… says Fellenzer.”)) ((Jeff Fellenzer, USC Annenberg School for Communication and Journalism)) “Besides the game, which you may not care at all about the teams involved, but you care a lot about the commercials.” ((SHOW AP CLIP OF BEER COMPANY AD)) (( CREDIT: Budweiser)) ((FOR TV)): Creative ads that rival Hollywood productions, says an advertising expert. ((FOR RADIO)): “Creative ads that rival Hollywood productions, says Robert Kolt, a professor of advertising and public relations at Michigan State University.” ((Robert Kolt, Michigan State University Professor Advertising and Public Relations)) ((AP, with additional on-screen credit: Michigan State University)) ((Mandatory courtesy: Michigan State University)) “Super Bowl Sunday to the advertising industry is like Oscar night is to the movie industry. It’s the biggest night of the year. We actually see the best commercials from the advertising industry on Super Bowl Sunday.” ((SHOW AP CLIP OF SUPER BOWL AD, CREDIT; FRITO-LAY)) ((Mandatory courtesy: Frito-Lay)) And the most expensive, airing on the most viewed program on American television. ((FOR RADIO: “Jeanine Poggi is an editor at Advertising Age.”)) ((Jeanine Poggi, Advertising Age Editor)) ((AP)) “This year, the cost for 30 seconds of air-time in the Super Bowl can cost as much as 7 million dollars.” ((SHOW DRINK AD, CREDIT: BUD LIGHT NEXT)) ((NARRATOR)) Those commercials, including production and broadcast fees, can cost more than some full-length movies. ((FOR RADIO: “Michigan State University’s Robert Kolt.”)) ((AP, with additional on-screen credit: Michigan State University)) ((Mandatory courtesy: Michigan State University)) ((Robert Kolt, Michigan State University Advertising and Public Relations)) ((AP, with additional mandatory on-screen credit: Michigan State University)) “If you own the two-minute break, easily with the production you’re topping 25 million dollars.” ((SHOW CUSTOMS AGENTS EXAMINING SUPER BOWL JERSEYS)) There are also millions of dollars to be made in merchandising, keeping customs agents busy weeding out counterfeits. ((SHOW AP AERIAL SHOT OF STADIUM, CREDIT: KABC Los Angeles)) ((Mandatory credit: KABC Los Angeles)) ((NARRATOR)) For fans, it’s a celebration, together, with family and friends, and for those who can buy tickets costing thousands of dollars, watching the game in the stadium. ((SHOW REUTERS SHOT OF DOWNTOWN LA)) Hosting the Super Bowl is important for Los Angeles, says a sports legend who grew up in the area. ((FOR RADIO: “… tennis star Serena Williams.”)) ((Serena Williams, Tennis Star)) ((AP)) “It’s so big for the community. It’s so big for everything, and obviously with the LA Rams in it, it’s just like, how does it happen?” ((SHOW AP CLIP OF RAMS WARMING UP, ON SCREEN CREDIT: NFL Media)) ((Mandatory courtesy: NFL Media)) (((NARRATOR)) The Rams last played in the Super Bowl in 2019, when they lost to the New England Patriots in a game in Atlanta. ((SHOW REUTERS CLIP OF BENGALS WARMING UP)) The Bengals have not made it to a Super Bowl since the 1980s, ((SHOW REUTERS SHOT OF WORKERS GETTING PARTY VENUE READY, SHOW AP SHOT OF RAMS WARMING UP, CREDIT: NFL Media; SHOW AP CLIP OF BENGALS WARMING UP, CREDIT: NFL Media)) ((SHOW REUTERS SHOT OF WORKERS SETTING UP PARTY VENUE, AP SHOTS OF TEAM PRACTICING, ON SCREEN CREIT: NFL Media)) ((Mandatory courtesy: NFL Media)) but the drama on the football field is just part of the attraction Super Bowl Sunday. Mike O’Sullivan, VOA News, Los Angeles.
- NewsML Media Topics Sport
- Topic Tags Super Bowl
- Network VOA
- Embargo Date February 11, 2022 17:32 EST
- Brand / Language Service Voice of America - English