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Transcript/ScriptUSAGM SHARE
((PLAYBOOK SLUG: CES 2022 Preview (TV/R)
HEADLINE: World’s Largest Consumer Electronics Show Blends Digital and In-Person
TEASER: For the first time in its 55-year history, the Las Vegas-based tech trade event will be online as well as in person
PUBLISHED: 01/03/2022 at 9AM
BYLINE: Julie Taboh
CONTRIBUTOR: CES, Tina Trinh, Elizabeth Lee
DATELINE:
VIDEOGRAPHER: CES, Tina Trinh, Elizabeth Lee
PRODUCER: Julie Taboh
SCRIPT EDITORS: Michelle Quinn, Sharon Shahid
VIDEO SOURCE (S): CES, Tina Trinh, Elizabeth Lee
PLATFORMS (mark with X): WEB __ TV _X_ RADIO _X_
TRT: 2:46
VID APPROVED BY: Reifenrath
TYPE: TVPKG
EDITOR [notes]:
((INTRO))
[[It's a chaotic time for the Consumer Electronics Show 2022, the world's largest technology event. Last-minute COVID-19-related cancellations have wreaked havoc on the organizers' plans to host exhibitors and welcome visitors in person in Las Vegas and online. But as VOA’s JulieTaboh reports, the show will go on.]]
((Mandatory Courtesy on all B-roll from CES: CES))
((NATS –CES in past years))
((NARRATOR))
The pandemic may be raging, and events canceled left and right, but the world’s largest technology event will go on, in a hybrid way, both in Las Vegas and online.
More than 2,000 exhibitors from around the world will present their products and services at the Consumer Electronics Show ((CES)).
((RADIO TRACK: Karen Chupka ((CHUP-ka)), executive vice president of CES, spoke with VOA via Skype.))
((Karen Chupka, CES)) ((SKYPE))
“We’re going to have areas focused specifically on food technology, on space technology, and then also on things like NFTs ((non-fungible tokens)).
((NARRATOR))
CES will, as usual, be hosting some of the biggest names in the tech industry.
((Karen Chupka, CES)) ((SKYPE))
“Everybody from LG, Samsung, Sony, Canon ...”
((NARRATOR))
There will also be startups and smaller companies present.
((Mandatory Courtesy Paul Gramaglia ))
((Mandatory YouTube))
On the space technology front, one company attending the show — called Zero-G — offers people an opportunity to experience weightlessness without having to go into orbit.
A specially modified Boeing 727 flies at an altitude above 5.7 kilometers and in specific formations to create a weightless environment, allowing passengers to float, flip and soar as if they were in space.
((NARRATOR))
As in years past, there will also be a strong presence by the automotive industry with a focus this year ((Mandatory courtesy on truck video: TuSimple Holdings Inc.)) on self-driving vehicles; including trucks.
((Karen Chupka, CES)) ((SKYPE))
“We have BMW. We have Amazon. We have new companies, like a company called TuSimple, who is doing self-driving freight trucks.”
((NARRATOR))
The resurgence of COVID-19 means fewer in-person exhibitors. For example, about 120 companies will be coming from China, down from 700. That’s due to the pandemic and quarantine periods, Chupka says.
But the international presence, regardless, will be big, she says, with preregistration numbers showing about 30% of exhibitors coming from overseas.
She says some fast-growing areas in technology will play a bigger role in the show than in previous years.
((Karen Chupka, CES)) ((SKYPE))
“Obviously, digital health has been a tremendous growth area, especially in the last two years with the pandemic, with telemedicine and wearables and ways that people can better monitor themselves.”
((NARRATOR))
Another area is home technology, where companies like 1VALET are making residential living smarter and safer.
((Rick Hardy-Cheam, 1VALET)) ((SKYPE))
“We’ve seen a lot of progress in smart homes, but we haven't seen it in apartments and condos, and that's what we're really focused on.”
((RADIO TRACK: Rick Hardy-Cheam ((CHEE-am)) is vice president of sales and marketing at 1VALET ((ONE VALAY)). He spoke with VOA via Skype.))
((Rick Hardy-Cheam, 1VALET VP))
“Now, since COVID, a lot of folks, they no longer want to touch any more door handles. So, as a resident on the resident app, main entry door, and just like this, you saw the door unlock.”
((NARRATOR))
For CES’s Karen Chupka, the show is about the global tech community connecting with the world.
((Karen Chupka, CES)) ((SKYPE))
“For those who get to come in person, they'll have that opportunity to do it live face-to-face. And for those that can't come in person, they'll still get that opportunity to see those new ideas and create those new relationships but do it digitally.”
((Julie Taboh, VOA News))
NewsML Media TopicsEconomy, Business and Finance
Topic Tagselectronics
consumer
RatingTV-G
NetworkVOA
Expiration DateJanuary 3, 2022 15:40 EST
English TitleCES 2022 PREVIEW
Brand / Language ServiceUS Agency for Global Media
