OUR VOICES HD
Metadata
- OUR VOICES HD
- October 20, 2023
- Language English
- Transcript/Script NAL EDIT Deirdre Murray McIntosh EDITED: Vincent Makori OUR VOICES SHOW – "Booming Business of Weaves, Wigs and Braids for African Women” LEAD HOST – Ginny Niwa TAPING DATE – 10/20/2023 AIRING DATE – 10/20/2023 WELCOME/OPENING Ginny Natural hair care products and protective hair styles such as braids, weaves, and wigs -- has made the business of black hair a multi-billion-dollar industry. Global beauty giants like L'Oreal and Unilever are now competing with African women who are dominating this booming black hair industry by using digital marketing and social media. Hello and welcome to Our Voices I'm Ginny Niwa and I'm joined by my wonderful co-host Auriane Itangishaka and Simegnish Yekoye. On this week’s episode of “Our Voices,” we will take closer look at black hair industry and introduce you to African women in the diaspora who are making a name for themselves in the lucrative business. HOST SHORT CHAT (2:30 min) [[Host 1]] [[CAM 4 Ginny ]] Hello Ladies, seems more women are giving up on using hair relaxer, therefore sending more money on hair products and services? Is that the case for you as well? How much money you spend on your hair? [[HOST 2]] [[CAM 1 Simegnish]] ……….. response…………………….. [[HOST 2]] [[CAM 1 Auriane ]] ……….. response…………………….. [[HOST 1]] [[CAM 4Ginny]] I spend a lot and I realize buying natural hair weave or wigs might be the way to go to save, yes some might be expensive from 200$ to 2000$ for some piece but it’s a long term investment because you can keep the hair for an average of 3 to 5 years , you spend on the cornrows 70$ max and you can keep them for a good 3 months, as opposed to protective style such as hair braiding or weave with synthetic hair spend more or less 80$ on hair and another $200 dollars for install especially here in the DMV that you will keep for 3 to 6 weeks only . The booming Let’s take a closer look at this global boom. [[TOSS TO TV PKG]] [[HOST 2]] [[CAM 1 Simegnish]] Let go to a small suburban community in Nigeria’s capital, where hair ventilation services is seeing a rise in demand . Not only are youngsters there making enough money to support their household incomes, but they are already building businesses. Gibson Emeka has this story from Abuja, Nigeria, narrated by Salem Solomon. //NIGERIA HAIR ARTISIT PKG // A-BLOCK – Evolving Black Hair Industry for African Women HOST & GUEST INTRODUCTION AND REACTIIONS TO STORY + DISCUSSION # 1 [[HOST 1]] [[CAM 4 Auriane]] What a great example of young entrepreneurship to explore the topic of booming business in black hair industry Let’s welcome our first guest for today, we have Gisèla Van Houcke, who is joining us via SKYPE from Brussels, Beligum. Born in the Democratic Republic of Congo, Ms. Van Houcke is the founder & CEO of Zuri Luxuri, Ltd, a company providing high-quality beauty products and services designed specifically for black women in both Africa and across Europe. Welcome, Gisela, what hair styles are trending right now? Wigs, weaves, hair extentions? And, why are so many women turning to these styles?? [[HOST 2]] [[CAM 1 Ginny]] Is social media a big part of digital marketing of your business? How does AI play a role? [[HOST 3]] [[CAM 1 Simegnish]] Where did you get the hair products from? Expanding to from Africa to Europe and the United States! QUESTIONS SUGGESTIONS : 1.How old were you when you started taking hair business as a revenues? 2. What do you think is the reason of your success? 3.Are social media an important part of your media communication? TOSS TO BREAK [[HOST 1]] [[CAM 4 Simegnish]] It’s now time for a quick break, when we return, we’ll introduce to a young African hair braider here in Washington DC who took her mother’s hair braiding business to another next level. But before that, we ask you to share your thoughts on how African women are making an impact in the black hair industry on our social media platforms at VOA Africa. We are on Facebook, Instagram and Twitter! And, don’t forget to use the hashtag #VOA Our Voices! Stay with us! We’ll be right back! B-BLOCK- Profitable Protective Black Hair Styles BACK FROM BREAK [[HOST 2]] [[CAM 1 Ginny]] Welcome back, you are tuned to "Our Voices". We are discussing the blooming black hair industry and how African women are making a name for themselves in this lucrative business. Now, joining us in our studios is Brittney Traore, who after graducating high school took over her family’s hair braiding salon, the “African Hair Braiding Center, “ which is now considered one of DC’s top braiding salons. The salon is gaining a lot of followers on social media from all over the country and planning to open a third location in DC. [[GUEST ACKNOWLEDGE ]] [[HOST 1]][[CAM 4 Auriane]] //INTRO YOUR VOICE VOX POP// Before we get to you Brittney, we had an opportunity to talk to women in Nairobi, Kenya to tell us about the challenges and joys of their black hair journey in our “Your Voice” segment. We have Everlyne Aluoch, Pauline Kowino and Purity Mwaegi on how much do you spend on their hair and products. How do you choose your stylist and does social media influence your style? Take a listen and we’ll get your take! // Your Voices Segment :VOX POP // HOSTS & GUEST REACTION AND DISCUSSION # 2 [[HOST 2]] [[CAM 1 Ginny]] So Britney who have taking your family business of hair braiding over successfully since you are about to open your 3 shop. Looking back what do you think was missing in the way your family was working things GUEST: …….. [[HOST 1]] [[CAM 4 Auriane]] Ms. GUEST: …….. [[HOST 2]] [[CAM 1 Simegnish]] ……………………….. GUEST: …….. [[HOST 2]] [[CAM 1 SIMENGNISH]] Before we wrap up our show today, we want to introduce you to a playwright who brought black hair to the bright lights of broadway in our “Women to Watch” segment. //WOMEN TO WATCH BUMPER// [[HOST 1]] [[CAM 4 Auriane]] Meet the award winning Ghanaian-American playwright Jocelyn Bioh born and raised in New York City. Her world premiere “Jaja’s African Hair Braiding” debuted earlier this month on Broadway is getting quite a buzz for bringing the immigrant experience to the stage. [[VO ]] She takes us to “Jaja’s vibrant hair braiding shop in Harlem where every day, a lively and eclectic group of West African immigrant hair braiders are creating masterpieces on the heads of neighborhood women. The play centers around one incident during a summer day that forces the tight-knit African community to confront what it means to be an outsider on the edge of the place they call home. GOOD BYE CHIT CHAT [[GINNY ]] Well, congrats to Jocelyn for her new broadway play. It’s about time to bring African hair and our salons to center stage!! GOODBYE [[HOST 1]] [[CAM 2 GINNY]] That is our show for today. We want to thank our guest Ms. Gisela Mudumbe Van Houcke, who joined us earlier us via skype -- and of course, Brittney Traore of the African Hair Braiding Center. To catch up on the latest episodes of Our Voices or to stay up to date with news from around the continent, go to the VOA Africa dot com or our YouTube channel! We will see you again next week with another exciting program. Be sure to continue the conversation on our social media platforms. Until then, thanks for tuning in!
- NewsML Media Topics Arts, Culture, Entertainment and Media
- Network VOA
- Expiration Date November 19, 2023 23:59 EST
- Embargo Date October 20, 2023 10:44 EDT
- Brand / Language Service Voice of America