Russia McDonalds USAGM
Metadata
- Russia McDonalds USAGM
- June 13, 2022
- Content Type Package
- Language English
- Transcript/Script English USAGM SHARE ((PLAYBOOK SLUG: RUSSIA MCDONALDS HEADLINE: Russia Opens McDonald’s Restaurant Knockoffs TEASER: Rebranded eateries open to mixed reviews among fans of US-style fast food. PUBLISHED AT: 06/13/2022, 2:04p BYLINE: Ricardo Marquina DO NOT USE NAME CONTRIBUTOR: DATELINE: Moscow VIDEOGRAPHER: Ricardo Marquina DO NOT USE NAME VIDEO EDITOR: SCRIPT EDITORS: LR, MAS VIDEO SOURCE (S): VOA Original PLATFORMS (mark with X): WEB __ TV _X_ RADIO __ TRT: 1:56 VID APPROVED BY: TYPE: TVPKG EDITOR NOTES: English narration by Marcus Harton, Ricardo’s email is marquina.ricardo@gmail.com)) ((INTRO)) [[After many Western companies left Russia in response to its aggression on Ukraine, Moscow opened the first of the restaurants that are meant to replace those of the American firm McDonald's. The rebranded Russian version — some call it a knockoff — aims not only to serve hamburgers but to affirm Russia's self-sufficiency and defiance. Marcus Harton narrates this report from Moscow.]] ((NARRATOR)) There was much expectation in Moscow to see what the new restaurant that will take the place of McDonald's would be like, once the American firm decided to permanently leave after Russia’s assault on Ukraine. Alexander Govor, a Siberian mining tycoon, is the oligarch who decided to revive the 800 restaurants left behind, with a menu now almost entirely with local ingredients. Behind the hamburgers, there is also a political message. ((Alexander Govor, Vkusno & Tochka Owner - MAN IN RUSSIAN)) “Without a doubt, I am a patriot. That is fundamental for me. But this is not directed against anyone, not against America or any other country.” ((NARRATOR)) After three months closed, the place reopens its doors under the name of "Vkusno & tochka," which could be translated as "Tasty and That’s It," although customers interviewed said they will continue to use the name of the American firm. ((FOR RADIO: Anton Gladkov is a restaurant customer)) ((Anton Gladkov, Customer (MAN IN RUSSIAN)) “I think we'll keep calling it McDonald's.” ((NARRATOR)) The new restaurant, with a menu largely copied from its predecessor, was sold out on its first day, with mixed reaction from fans of the American-style fast food. ((Daria Kuzmina, Customer (WOMAN IN RUSSIAN) “I have tried everything — hot, cold, salty, and sweet. Everything is good.” ((Maria Shavalova, Customer - WOMAN IN RUSSIAN - ORIGINAL VOA)) “I really liked the previous brand image, its color and its strength. Now everything seems more sedate, sadder. ((NARRATOR)) McDonald's arrived in the Soviet Union 32 years ago as the country was opening to the world. It is now leaving the Russian market indefinitely, but it is also leaving behind an unmistakable imprint of American culture. ((MARCUS HARTON, VOA NEWS))
- Transcript/Script USAGM SHARE ((PLAYBOOK SLUG: RUSSIA MCDONALDS HEADLINE: Russia Opens McDonald’s Restaurant Knockoffs TEASER: Rebranded eateries open to mixed reviews among fans of US-style fast food. PUBLISHED AT: 06/13/2022, 2:04p BYLINE: Ricardo Marquina DO NOT USE NAME CONTRIBUTOR: DATELINE: Moscow VIDEOGRAPHER: Ricardo Marquina DO NOT USE NAME VIDEO EDITOR: SCRIPT EDITORS: LR, MAS VIDEO SOURCE (S): VOA Original PLATFORMS (mark with X): WEB __ TV _X_ RADIO __ TRT: 1:56 VID APPROVED BY: TYPE: TVPKG EDITOR NOTES: English narration by Marcus Harton, Ricardo’s email is marquina.ricardo@gmail.com)) ((INTRO)) [[After many Western companies left Russia in response to its aggression on Ukraine, Moscow opened the first of the restaurants that are meant to replace those of the American firm McDonald's. The rebranded Russian version — some call it a knockoff — aims not only to serve hamburgers but to affirm Russia's self-sufficiency and defiance. Marcus Harton narrates this report from Moscow.]] ((NARRATOR)) There was much expectation in Moscow to see what the new restaurant that will take the place of McDonald's would be like, once the American firm decided to permanently leave after Russia’s assault on Ukraine. Alexander Govor, a Siberian mining tycoon, is the oligarch who decided to revive the 800 restaurants left behind, with a menu now almost entirely with local ingredients. Behind the hamburgers, there is also a political message. ((Alexander Govor, Vkusno & Tochka Owner - MAN IN RUSSIAN)) “Without a doubt, I am a patriot. That is fundamental for me. But this is not directed against anyone, not against America or any other country.” ((NARRATOR)) After three months closed, the place reopens its doors under the name of "Vkusno & tochka," which could be translated as "Tasty and That’s It," although customers interviewed said they will continue to use the name of the American firm. ((FOR RADIO: Anton Gladkov is a restaurant customer)) ((Anton Gladkov, Customer (MAN IN RUSSIAN)) “I think we'll keep calling it McDonald's.” ((NARRATOR)) The new restaurant, with a menu largely copied from its predecessor, was sold out on its first day, with mixed reaction from fans of the American-style fast food. ((Daria Kuzmina, Customer (WOMAN IN RUSSIAN) “I have tried everything — hot, cold, salty, and sweet. Everything is good.” ((Maria Shavalova, Customer - WOMAN IN RUSSIAN - ORIGINAL VOA)) “I really liked the previous brand image, its color and its strength. Now everything seems more sedate, sadder. ((NARRATOR)) McDonald's arrived in the Soviet Union 32 years ago as the country was opening to the world. It is now leaving the Russian market indefinitely, but it is also leaving behind an unmistakable imprint of American culture. ((MARCUS HARTON, VOA NEWS))
- NewsML Media Topics Arts, Culture, Entertainment and Media
- Network VOA
- Embargo Date June 13, 2022 14:29 EDT
- Brand / Language Service Voice of America