We use cookies on this website. By continuing to use this site without changing your cookie settings, you agree that you are happy to accept our privacy policy and for us to access our cookies on your device.
Transcript/ScriptHISPANIC VACCINE ART (TV)
HEADLINE: Public Service Campaign Hopes to Boost Hispanic Vaccine Uptake
TEASER: Colorado art project targets unvaccinated Latino youth
PUBLISHED AT: 04/28/2022, 6:33p
BYLINE: Svitlana Prystynska
CONTRIBUTOR:
DATELINE: Denver
VIDEOGRAPHER:
PRODUCER:
SCRIPT EDITORS: SKS, BR
VIDEO SOURCE (S): All VOA
PLATFORMS: WEB __ TV _x_ RADIO __
TRT: 2:26
VID APPROVED BY: Reifenrath
TYPE: TVPKG
UPDATE:))
((INTRO))
[[A new public service campaign is promoting COVID-19 vaccines for Latino youth in the Western U.S. state of Colorado, where vaccination rates in Hispanic communities are below those of other groups. From Denver, Svitlana Prystynska has our story.]]
((NARRATOR))
A COVID vaccination campaign includes images throughout Denver’s public transportation system designed by 16-year-old artist, Monserrat Mendoza.
((Monserrat Mendoza, Artist))
“My art is called “A vivir con la vacuna,” which translates to "live long with the vaccine.” I made it with the goal of spreading my message. It looks like a famous World War II poster about women taking jobs while men were at war. I was thinking maybe my message will help persuade my community to get vaccines.”
((NARRATOR))
State health officials say COVID vaccination rates among Hispanic communities are less than 40 percent, the lowest of any Colorado demographic.
So, a community health and human services group, Servicios de la Raza, expanded vaccine clinics and turned to young people to encourage more of their peers to get the shot.
Alondra Gil Gonzales is part of the organization’s youth group.
((Alondra Gil Gonzales, Servicios de la Raza))
“We were part of doing the entire process of like creating the contest, choosing a winner and doing all of that. If you have any questions, Servicios de La Raza is here to kind of
ease any of those questions that you might have and even support you through that process.”
((NARRATOR))
Fellow youth group member Leisly Gonzalez says the winning design had to reflect the community for which it is meant.
((Leisly Gonzalez, Servicios de la Raza))
“The role of community here is very important, especially when you come from a LatinX background, specifically from what I've known. We all always working together, and we always want to do something as a team so not only one person gets the recognition but everyone.”
((NARRATOR))
Gladys Aispuro Salas is the group’s youth adviser.
((Gladys Aispuro Salas, Servicios de la Raza))
“Some of the things we were looking for in the art pieces were representation of the Latino community, because we do want this to target Latino communities, so we looked for that. We also looked for something that would catch people's attention when they were passing by the bus stations.”
((NARRATOR))
The winning design includes a $1,000 prize that Mendoza says she will invest in her art and her community.
((Monserrat Mendoza, artist))
“I think communities are very important, and a role of my life is to be able to help everyone of my culture or Hispanics who came like me here, first generation.”
((NARRATOR))
Servicios de La Raza also provides support for victims of domestic violence, sexual assault and human trafficking.
((Svitlana Prystynska, for VOA News, Denver))
NewsML Media TopicsArts, Culture, Entertainment and Media
NetworkVOA
Location (dateline)Svitlana Prystynska
Embargo DateApril 28, 2022 23:15 EDT
Byline((Svitlana Prystynska, for VOA News, Denver))
Brand / Language ServiceVoice of America - English
