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((PLAYBOOK SLUG: Coachella – Argentine Design
HEADLINE: Argentine Architect Honors Classic Design at Coachella
TEASER: Iconic midcentury butterfly chairs form a towering 'Cocoon' at arts festival
PUBLISHED AT: 05/xx/2022
BYLINE: Genia Dulot
CONTRIBUTOR:
DATELINE: Coachella Valley, California
VIDEOGRAPHER: Genia Dulot
VIDEO EDITOR:
SCRIPT EDITORS: SKS, Reifenrath
VIDEO SOURCE (S): VOA, interview with Paul Clemente recorded via Skype
PLATFORMS (mark with X): WEB___TV_X__RADIO___
TRT:
VID APPROVED BY:
TYPE: TVPKG
EDITOR NOTES: All photos by Genia Dulot))
((INTRO)) [[The Buenos Aires design and architecture firm Estudio Normal is honoring Argentina’s iconic butterfly chair in a towering art installation at the Coachella Valley Music and Arts Festival in California. From the festival, Genia Dulot has our story.]]
((NARRATOR))
At almost ten meters high, “Cocoon” uses the frames and fabric of the popular midcentury "butterfly chair" in an artistic tribute to the Argentine architects who designed it in 1938. Estudio Normal founder Martin Huberman.
((Martin Huberman, Estudio Normal (in English))
Once we started growing the module, what you are seeing right here, this, two chairs, then you go four chairs, six chairs, eight, 10 and then 12. You get a full ring of chairs. We have 300 chairs in the structure we did for Coachella. And with 300 chairs, we started playing with a little bit of repetition and how to compose the structure that is visible from everywhere at the festival. And the second thing was to play with the fabric to re-create this original idea of a structure and a skin.
((NARRATOR))
Coachella Art Director Paul Clemente says the Argentine design fits with the festival.
((COURTESY: Skype))
((Paul Clemente, Coachella Festival Art Director (in English)))
There is certainly a clean classic style that is inherent to the Coachella vibe and a little bit of a crossover into the midcentury vibe that’s flowing up from Palm Springs. So, there were so many possibilities with this project, and the idea of mass-produced smaller parts that could be assembled into a much larger thing in a very geometric symmetrical way, we really liked that and thought it could make an impact.
((NARRATOR))
Huberman says he is striving to regain the Buenos Aires origins of the often-copied chair while demonstrating modern Argentine architecture.
((Martin Huberman, Estudio Normal (in Spanish)))
Our culture takes a lot from Western culture. At the same time, we can give the world a lot. We can share our message and lead the way in understanding the future, materials, history. I think we have a new generation that is thinking about all this.
((NARRATOR))
“Cocoon” transforms as the day’s light changes, illuminated in the colors of butterflies that populate its native Argentina and the state of California.
Genia Dulot, for VOA News, Coachella Valley, California
NewsML Media TopicsArts, Culture, Entertainment and Media
NetworkVOA
Embargo DateApril 22, 2022 05:20 EDT
BylineGenia Dulot
Brand / Language ServiceVoice of America - English
