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Transcript/Script((PLAYBOOK SLUG: LogOn: A.I. Perfume Making (TV, Radio)
HEADLINE: Latest Perfumes Blend Florals and Algorithms
TEASER: Artificial intelligence is helping create one-of-a-kind perfumes to match wearers’ moods
PUBLISHED AT: 3/22/2022 at 8:14 am
BYLINE: Tina Trinh
CONTRIBUTOR:
DATELINE: New York
VIDEOGRAPHER: Tina Trinh
PRODUCER: Tina Trinh
SCRIPT EDITORS: Michelle Quinn, Reifenrath
VIDEO SOURCE (S): VOA original, Ninu Perfume, Chanel, YouTube
PLATFORMS (mark with X): WEB __ TV _X_ RADIO _X_
TRT: 1:58
VID APPROVED BY: Reifenrath
TYPE: TVPKG
UPDATE: ))
((INTRO))
[[Perfumers can spend months — and sometimes even years — developing and perfecting new fragrances. Some tech startups are betting on artificial intelligence to create unique custom-blended scents in minutes, but will customers like what they smell? Tina Trinh reports.]]
((Mandatory CG: Chanel + YouTube logo))
[[nats up]]
((NARRATOR))
If the commercials are any indication, the world’s most popular perfumes are less about scent and more about the feelings they evoke … they’re a whole mood.
And these moods are often determined by a select few.
((End Courtesy))
((Anahita Mekanik, EveryHuman Co-founder))
“There's probably about seven hundred people deciding for the seven billion how they should smell.”
((NARRATOR))
Anahita Mekanik ((“AH-nuh-HEE-tuh muh-CAN-ik”)) is a scent designer and the co-founder of EveryHuman, the maker of Algorithmic Perfumery, a machine that combines user input and artificial intelligence.
((Anahita Mekanik, EveryHuman Co-founder))
“It allows every human to create their custom scent based on who they are and how they feel in the moment.”
((NARRATOR))
But for such a subjective medium, will customers like what they smell?
The process kicks off with an extensive personality and preferences questionnaire. Algorithms process the data and come up with three perfume formulations.
((Anahita Mekanik, EveryHuman Co-founder))
“We also ask you to provide feedback. ‘Did I like this one? Did it match me?’ et cetera. And it's through that feedback loop that we're learning and that we're seeing, ‘OK, this algorithm seems to be learning faster or predicting better.’”
“Oooh, I like it! It's nice.”
((NARRATOR))
Users can continue to adjust formulations in the app, making new scents to suit their tastes.
[[For Radio: Malik Khan is a customer at the pop-up store]]
((Malik Khan, Customer))
“I think that’s part of the whole fun of it, right? You get to just let your mind run free with it all and see where it all takes you.”
((NARRATOR))
EveryHuman isn’t the only company bringing technology to the world of fragrance.
((Mandatory CG: Ninu Perfume + YouTube Logo))
Ninu Perfume is a so-called “smart” fragrance bottle containing three interchangeable vials that allow for 100 different scent combinations.
With an app, users can create new combinations on the spot, adjusting for various settings and moods.
((End courtesy))
[[For Radio: Anahita Mekanik, of EveryHuman]]
((Anahita Mekanik, EveryHuman Co-founder))
“When it comes to something again as personal as scent, you know best what you like. You don't need to be professionally trained to know that ‘I don't like this and I do like this.’”
((NARRATOR)) ((Mandatory CG: Ninu Perfume + YouTube Logo))
And technology may just be able to lend a helping … spritz.
Tina Trinh, VOA News.
NewsML Media TopicsArts, Culture, Entertainment and Media
NetworkVOA
Location (dateline)New York
BylineTina Trinh
Brand / Language ServiceVoice of America - English
